• Buy the lowest cost brand to save money.
• The food in the package may be the same even if the brand names are different.
• Each company sets its own prices so some brands cost less than others.
• Store brands usually cost less than name brands.
• Generic brand foods are safe and good for you.
• Low-cost brands may taste better than name brands.
• Check brand prices weekly because prices may change.

Prepared by Barbara Cooper, Extension Educator, Consumer & Family Economics

Fact Sheet 4
1997

Consumer and Family Economics
Department of Agricultural and Consumer Economics
University of Illinois Extension
University of Illinois Urbana-Champaign